Participants could apply to the 22th Marketing Congress with an “Extended Abstract Paper” or a “Full Research Paper”.
According to the assessment of Marketing and Marketing Research Association (MMRA) Executive Committee, depending on the approval of the reviewers assigned by the Field Coordinators;
- “Extended Abstract Papers” that appropriately prepared for the Guidelines for Extended Abstract Papers will only be printed as extended abstracts;
- “Full Research Papers” that appropriately prepared for the Guidelines for Full Research Papers will only be printed as full papers.
Related guidelines :