Congress Tracks


22nd National Marketing Congress Main Theme: MARKETING AND INNOVATION
The subject of the papers should be "marketing" in general. However, prioritization will be given to the reports related to the concepts of "Marketing and İnnovation".
Sub-Subjects of the Marketing Congress:
• Marketing and innovation theories
• Distribution Channels and Logistics Management
• Industrial Marketing
• Pricing
• Service Marketing
• Marketing Research
• Marketing Ethics
• Marketing Communication
• Marketing Theory
• Marketing and Current Practices
• Marketing and Sustainability
• Marketing and Technology
• Marketing Management and Strategies
• Marketing, Entrepreneurship and SMEs
• Sales and Customer Relationship Management
• Social Marketing
• Tourism Marketing
• Consumer Behavior
International marketing
• Product and Brand Management
Digital marketing