Congress Tracks

Main Theme
"Marketing in the Digital World"
Main Tracks
• Distribution Channels and Logistics Management
• Industrial Marketing
• Pricing
• Services Marketing
• Marketing Research
• Marketing Ethics
• Marketing Communications
• Marketing Theory
• Marketing and Contemporary Practices
• Marketing and Sustainability
• Marketing and Technology
• Marketing Management and Strategies
• Marketing, Entrepreneurship and SME’s
• Sales and Customer Relationship Management
• Social Marketing
• Tourism Marketing
• Consumer Behavior
• International Marketing
• Product and Brand Management