| SELLSUMERS: YENİ HARCAMA TASARRUF İSE, SATIŞ YENİ TASARRUFTUR!!! |
A recession-induced need for cash, and an ever-growing infrastructure enabling individuals to act as (part-time) entrepreneurs, are fueling concepts that help ordinary consumers make money instead of just spending it.
In many of our previous monthly briefings and annual reports, we’ve highlighted consumers who no longer just, well, consume, but actually create, participate and contribute.
Now, the economic recession is 'helping' to spread this ever-evolving trend among cash-strapped ordinary consumers (as opposed to just 20-something digital 'Wunderkindern' ;-). Expect plenty of novel ways for consumers to make some money on the side.
After all, if saving is the new spending, then making money—from selling personal assets, properties and creations—outshines saving.
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(12.04.09)
